we stop our lives to make these pictures.' Ms Melotti also makes no money off her Instagram page and hopes that those who do make money off their pages, make sure they are not using their pictures to make people feel bad about their own lives.'We should be inspiring people to travel more not making them envious of our own lives,' she said.
Ms Melotti now plans to only use her pages to share her art, ideas, thoughts on life and travel with her followers who she says are now completely authentic.'I didn't start this to pump up my ego with empty numbers. 'Ms Melotti simply hopes to find an ethical solution to the 'monster' that has been created.'I'm quitting all the bulls**t, I'm done playing games, I want to do this the right way,' she said.'Now you have all the info I have, and you can make whatever you want with it.
We live in an era where way too often the number of likes we get on a post is the corresponding numeric value we give to ourselves,' she said. They want it now and they want the benefits that come from it but they don't want to put in the work, the real work that takes time and sweat and tears to do,' Ms Melotti said 'So who's to blame? You can use this to play the game and join the mafia or maybe, just maybe, you can keep playing clean and know in your heart that the system is flawed and corrupted.'You can do your best to make Instagram all about stories and creativity and the art and the work again.'The popular Instagrammer told Daily Mail Australia that she now feels 'dirty' when she uses the word influencer because of everything she has seen in the industry.'The people using these tactics are big names and people that many people probably have heard of or follow,' she said.
With time some of the people in these pods became friends and we met each other around the world in real life.'This then progressed into what Ms Melotti calls 'a little Instagram mafia' – the 'most well kept, dirty little secret of us Instagrammers'.
According to Ms Melotti, the secret to tricking the algorithm is all about getting high engagement (likes and comments) within the first 30 – 45 minutes of uploading an image – and it works even better if the accounts are 'big'.'Most likely that picture will end up in the explorer page, it will be seen by tens of thousands of people and it will get THOUSANDS of likes,' she said.
I've been playing the game for the past six months, and it made me miserable, miserable guys,' she said.
'I think it's time to stop the bulls**t and come clean and tell you exactly what's happening.They want it now and they want the benefits that come from it but they don't want to put in the work, the real work that takes time and sweat and tears to do.Despite all of this, Ms Melotti says there's a lot of good still happening on Instagram and she has vowed to never get caught up in the 'vicious cycle' to play the game again.Instagram spots: These pictures of Ms Melotti's were all taken at 'Instagram spots' - popular areas that people take photos in because they get more likes (pictured L-R is Bali, Antelope Canyon and the Taj Mahal)'The advertising world is shifting and we (influencers) are now basically walking billboards for brands and companies because through us they can reach consumers (our followers) in a much more genuine and effective way,' Ms Melotti said.'I can afford to be on the road only because I'm constantly collaborating with hotels, tour companies and brands.And these collaborations couldn't be possible if I didn't spend time building a solid portfolio and an engaged following on IG.' Most of the companies who pay for posts, says Ms Melotti, are completely unaware that the numbers they're seeing on some pages are 'incredibly inflated' due to the 'tricks and shenanigans' pulled to play the system.I stopped using it 3 weeks ago and ironically Instagram had it shut down last week.''Instagram spots' are also a must for many bloggers, with millions foregoing original content to visit the same, 'grammable' locations as other bloggers because it means 'more likes'. ' Ms Melotti, who has used the spots herself, said.