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Spiegel explained that this process allowed the video data to be compressed into the size of a photo.On May 1, 2014, the ability to communicate via video chat was added.

English, Arabic, Chinese (simplified), Danish, Dutch, Finnish, French, Romanian, German, Greek, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmål), Polish, Portuguese, Spanish, Swedish, Turkish, Russian former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible.Memories allows snaps and story posts to be saved into a private storage area, where they can be viewed alongside other photos stored on the device, as well as edited and published as snaps, story posts, or messages.When shared to a user's current story, the memory would have a white frame and timestamp to indicate its age.The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.

Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.However, these notifications can be bypassed through either unauthorized modifications to the app or by obtaining the image through external means.Friends can be added via usernames and phone contacts, using customizable "Snapcodes", or through the "Add Nearby" function, which scans for users near their location who are also in the Add Nearby menu.Spiegel explained that Snapchat is intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, which he says has "taken all of the fun out of communicating".