Consumer Reports has been writing about this technology, which is often called automatic content recognition (ACR), since 2015, and since then it has only become more widespread.
Like the details of what you like on Facebook or search using Google, information collected by TV makers can be sold to big data brokers who compile consumer information for sale to marketers.
HEIC files are half the size with no perceptible loss in quality but because they offer a range of other benefits as well.
Until HEIF is widely supported across popular apps, however, you may want to continue shooting in the JPEG/H.264 formats.
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"The ACR program never paired viewing data with personally identifiable information such as name or contact information, and the Commission did not allege or contend otherwise," Vizio wrote.